Continuing my ongoing theme where i draw comparisons of the current state of e-commerce to a nascent stock market i have been thinking about lately how there really is no easy way to determine if you are buying what you think you are buying in many cases for non-branded commodity products. 

The “blue sky” quote from the post title is generally attributed to US Supreme Court Justice Joseph McKenna in 1917 in a case regarding US State Securities Laws and the regulation of same.  When you say the sky is blue in Kentucky - does that mean the same blue in California?

Removing factors like shipping costs and payment terms from the excercise - If you buy 5000 rolls of twine from a supplier in china - is that the same twine that you would buy from another supplier in mexico?  

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